Desi Festival Set To Open At Dundas Square

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Toronto: desiFEST, presented by Rogers Communications, is set to celebrate another year of outstanding South Asian music and talent. desiFEST, a South Asian music concert, produced by Namaste Marketing Group and will be hosted at Yonge -Dundas Square in Toronto, on Saturday May 26, 2012.

Featuring 12 hours of entertaining musical and dance performances in the heart of downtown Toronto, the festival gives audiences of all ages and cultures the opportunity to enjoy South Asian music, arts and culture. Festival attendees have the opportunity to enjoy South Asian delicacies in the food market, artisans in the merchant market, Rogers dance booth, and CIBC’s Kid’s Zone.

“At Rogers, we are thrilled to continue to present the largest South Asian music festival in Canada,” said Steven Sarfin, Senior Director, FIDO and Multicultural Marketing at Rogers Communications. “It’s important for us to partner with desiFEST and build a bridge to our South Asian community by creating opportunities for them to shine, entertain and inspire thousands here in Canada.”

Over 150 artists have participated in desiFEST over the past  five years, including; Apache Indian, JoSH, Taz & Stereo Nation, Anita Lerche, Raghav, Roach Killa, The Bilz & Kashif, Parichay and Shweta among many others.  This year’s line-up continues to showcase a mix of new artists and veterans, who have had successes over the years locally and internationally in the music industry.

“The past five years of desiFEST have been incredible for us and the arts community across Canada and we look forward to another inspiring event this year in Toronto,” says Sathish Bala,  founder and creative director.  “We continue to create new and exciting opportunities with the support of our sponsors like Rogers, OMNI and CIBC and our loyal fans.”

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