Life Is Short, Do What You Love, Says Shobha

Toronto.  Hometown composer/producer/hip hop artist UEC returns with an unmistakable sound that has only been reinforced by the soothing tone and fluid melodies of award winning, Halifax-bred singer/songwriter Shobha.  The group is completed by Toronto music producer/engineer/hypeman Bravo.  After appearances on MuchMusic’s DISBAND, winning Canadian Radiostar and having a Top 20 single in Japan individually, they come together to make a real impact in the Toronto, and maybe world, music scene as pop/hip-hop/yet-to-be-further-“genre”alized trio, Triple Or Nothing.

In January 2012, Shobha found herself at UEC and Bravo’s studio, Big Bang Booth through a collaboration with a client of the studio.  Their meshing personalities, hustling tendencies and musical chemistry resulted in the formation of a group that would come a long way in a very short time.  In the next few months, they managed to book a summer full of festivals, put together a 7 song EP entitled “All In” which will be released mid summer along with a video directed by famed director Evan Winter, and begin shooting a band reality show/documentary that will be airing on 4 television networks in Hong Kong and China in December 2012.

The series will revolve around the idea of encouraging Asian kids to step out of the often-one-track-minded outlook on life (go to school, get amazing grades, go to more school, get more grades, find a job, make it a career, get married, have kids, die, but make sure to make lots of money in between all that).  It will take people on the band’s journey to try to get somewhere as musicians, and then relates it to the fact that the Chinese artist in the group is breaking the mold, so to speak, by diving head-first into the music industry against his parents’ wishes.  This is the main idea that the endeavor hopes Asian youth will relate to: life is short, do what you love.  The documentary also hopes to build buzz about the band in Asia while giving people something meaningful and fun to watch, and to clue them in on what Chinese kids are doing outside of HK/China.

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