Hyundai Takes Sport Utility Performance To ‘N’th Degree With All-New Kona N, A ‘True Hot Suv’


SEOUL, South Korea: Hyundai Motor Company recently unveiled the all-new KONA N as well as its high-performance philosophy and ambition for sustainable driving fun at Hyundai N Day, a digital showcase dedicated to introducing Hyundai’s N Brand.

KONA N is not only the latest addition to Hyundai’s growing high-performance N lineup but is also the first N model with an SUV body style.

It offers a winning combination of versatility, spirited acceleration, agility and racetrack readiness. Through the showcase, the company also shared N brand’s high-performance philosophy and introduced a new brand claim while also hinting at future N models in the pipeline.

Hyundai also highlighted its commitment to sustainable e-performance, giving a glimpse of the future direction for motorsport initiatives and how it will serve as a basis for upcoming N models.

“We are thrilled to share the mindset, spirit and vision of the N brand to be a leader in the highperformance category powered by traditional internal combustion engines as well as our proven industry-leading battery electric and fuel cell electric vehicle technologies,” said Thomas Schemera, Executive Vice President and Head of Customer Experience Division at Hyundai.

“Our continuously growing and more balanced N portfolio will open new high-performance options, delivering the ‘grin factor’ no matter what the propulsion technology or body type may be.”

With technology inspired by motorsports, the N brand excels at delivering enthusiasm by providing racetrack capabilities and ‘corner rascal’ ride and handling in everyday sports cars. The allnew KONA N SUV unveiled at Hyundai N Day is no exception.

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