In rare miss, Apple bids goodbye to AirPower product

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Apple CEO Tim Cook speaks during an event to announce new products Tuesday Oct. 30, 2018, in the Brooklyn borough of New York. (AP Photo/Bebeto Matthews)

Apple has called off its “AirPower” product that was supposed to charge an iPhone, Apple Watch and AirPod at the same time.

Citing difficulty meeting its own standards, the tech giant finally bid goodbye to “AirPower” which was a wireless charging mat, originally announced in September 2017.

“After much effort, we’ve concluded AirPower will not achieve our high standards and we have cancelled the project,” Dan Riccio, Senior Vice President of Hardware Engineering at Apple, told TechCrunch on Friday.

Apple had said it would launch “AirPower” in 2018, but it never did. It was a rare miss for Apple, which typically has a good track record of following through on product announcements.

NEW YORK, Aug. 2, 2018 (Xinhua) — People walk past an Apple store in New York, the United States, Aug. 2, 2018. U.S. tech giant Apple became the first American company that saw its market cap hit 1 trillion U.S. dollars in the U.S. history after its shares rose 2.8 percent to a session high of 207.05 dollars around midday trading on Thursday. (Xinhua/Wang Ying/IANS)

“We apologise to those customers who were looking forward to this launch. We continue to believe that the future is wireless and are committed to push the wireless experience forward,” Riccio added.

The “AirPower” was reported to have faced internal development challenges due to which the Cupertino-based giant could not bring the product to market as smoothly as expected.

The tech giant also stopped mentioning AirPower in its website after the September 2018 launch of the latest iPhone models.

Famed Apple writer John Gruber had suggested that the “AirPower” was facing overheating problems.

Apple also remained tight-lipped about the pricing of the product.

FILE – In this Sept. 12, 2018, file photo the new Apple Watch 4 is on display at the Steve Jobs Theater during an event to announce new products in Cupertino, Calif. The latest Apple Watch, for instance, has several features that will be useful to the elderly and less-active individuals. That includes built-in EKG sensors so you can share detailed heart readings with your doctor without visiting a clinic. (AP Photo/Marcio Jose Sanchez, File)

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