McLaren Toronto Named No.1 Retailer Of Brand


McLaren Toronto has been named McLaren Automotive’s Global Retailer of the Year 2017 in recognition of the highest standards of business operation, which contributed to a record year for McLaren Automotive in North America.

The Canadian retailer, part of Pfaff Automotive Partners, won the overall top honor by outscoring McLaren retailers at 86 locations in 31 different markets around the world. All contenders were benchmarked and assessed in key areas – sales, customer service, aftersales and marketing.

In addition, four other McLaren North American retailers; McLaren Philadelphia, McLaren San Francisco, McLaren Boston and McLaren Newport Beach were nominated to the exclusive Premier Club that recognizes the exceptional performance of the top 12 global retailers.

“I would like to congratulate McLaren Toronto on claiming the McLaren Global Retailer of the Year award,” said Tony Joseph, President of McLaren North America. “After taking the Regional Retailer of the Year honor in 2016, the Pfaff organization have succeeded in taking their performance in sales and service to a world-beating level in the last year. With record sales and great attention to detail, they continue to build McLaren’s brand awareness in this key market.”

McLaren Toronto President and CEO, Chris Pfaff, added; “At Pfaff, we’ve built a community of people who love to own, drive, race and be inspired by great cars. We don’t just sell cars; we deliver extraordinary automotive experiences – in every showroom, on the road, and on the track.”