McReynolds of RBC

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McReynolds of RBC Dominion Securities writes that having the iPhone ahead of the holiday period is an “incremental positive” for Shaw and Freedom Mobile and sets the stage for a more competitive market.

Freedom’s iPhone X promotional pricing is “more aggressive than what we would have anticipated at this time” but availability and conditions attached to pre-launch pricing, such as high service fees, could “dampen” demand, McReynolds wrote.

Formerly called Wind Mobile, Freedom is offering promotional pricing for orders placed by Nov. 30, subject to change or cancellation without notice and with certain conditions.

For example, the three newest iPhone models could cost $0 if bundled with activation of a new service and a 24-month service agreement, where available. The cost of the qualifying service agreement varies by phone model.