Richmond Hill, ON. BMW Group Canada unveiled one of the most highly anticipated vehicles of the year, the BMW Z4 Roadster at the recent Canadian International Auto Show in Toronto. The product offensive is a part of BMW’s strategy to future proof the company, Strategy NUMBER ONE>NEXT, which sees four new models coming to the Canadian market in Q1 2019 alone.
“In Canada, the BMW Group has increased sales every year for 28 consecutive years, a remarkable achievement in any industry,” said Hans Blesse, President and CEO of BMW Group Canada. “We succeed during these challenging times because at BMW, we know the best way to predict the future is to create it.”
The new BMW Z4 Roadster exudes pure sporting pedigree at first glance. The vehicle is the pinnacle of a premium open-top sports car boasting a classic fabric soft top, an emotion-packed body design and a puristic, driver focused interior.
BMW’s newest roadster also boasts the latest range of intuitive operation and intelligent connectivity thanks to BMW Operating System iDrive 7.0. The BMW Live Cockpit Professional with customizable graphics in a fully digital instrument cluster provide a new and unique way to interact with the vehicle than ever before.
“With the new BMW Z4 Roadster, we’re adding a new chapter to BMW’s fascinating history of roadster-making,” said Matt Wilson, National Manager of Product Planning, BMW Group Canada. “And this is just the beginning. There is plenty more to come from BMW in 2019.”