TORONTO, ON – Canadian contemporary womenswear brand, NONIE, presented its Spring/Summer 2020 collection at the New York Fashion Week (NYFW) on Tuesday, September 10 at 1 P.M. at the NoMad Hotel (1170 Broadway St).
It was here that NONIE’s South Asian founder and designer Nina Kharey also unveiled her new partnership with TELUS, a world-leading Canadian communications and information technology company and launched the “Love Gives Freedom” t- shirt, in support of the fight against cyberbullying.
In 2005, Nina lost her brother to a violent crime. Her passion for honoring his legacy and bringing positivity to the world as a result of his death, along with the quote, “Love does not claim possession, but gives freedom” by Rabindranath Tagore, inspired the design.
“The SS20 collection is heavily inspired by my roots in India, as a celebration of the empowering, vibrant and bold culture that it thrives upon,” states Nina Kharey, Founder and Designer of NONIE. “This shirt and campaign with TELUS is very close to my heart as I’ve been personally effected by a form of bullying and lost someone I deeply love because of it. I hope this shirt reminds people to always lead with love; there is no downside to expressing love and compassion.”
This partnership is the latest in TELUS’ #EndBullying campaign, building on its’ long-term commitment to making the digital world a safer and friendlier place. As a world-leading technology company and one of the most giving companies in the world, the TELUS team believes it has a responsibility to contribute to solving the crucial issue of cyberbullying. Before launching the #EndBullying campaign in May 2018, TELUS already had a history of supporting the cause to end cyberbullying. Through the TELUS Wise program, TELUS provides free digital literacy education program that offers informative workshops and resources to help Canadians of all ages have a positive experience as digital citizens. To date, TELUS has invested more than $205M in educational programs to promote safe and kind behavior online.
“TELUS is pleased to partner with the wonderfully talented designer Nina Kharey from NONIE as we strive to create a safer, more compassionate world for our young people” said Darren Entwistle, President and CEO of TELUS. “Indeed, through Nina’s inspired designs and TELUS’ #EndBullying message benefiting the TELUS Friendly Future Foundation, together, we can make a meaningful difference in our efforts to combat the heartbreaking practice of cyberbullying and help youth realize their full potential.”
Proceeds from the sale of the shirts will be given to the TELUS Friendly Future Foundation to support #EndBullying programs across Canada.
Alongside the launch of the new designs, world-renowned poet Rupi Kaur spoke as guest of honour on a panel along with Komal Minhas and Seema Bhansal Chadha, founder of Venus Et Fleur in company with NONIE’s Nina Kharey celebrating Indian Women in entertainment, fashion and lifestyle, discussing issues prevalent to today’s youth, the digital community and achieving success.
The SS20 collection and the TELUS shirt is now available for pre-order worldwide through http://www.houseofnonie.com/. NONIE’s Autumn/Winter 2019 collection is available at FIVESTORY in New York and online through the brand’s e-commerce platform, as well as leading luxury boutiques across North America.
MORE ABOUT NONIE
The NONIE brand creates modern women’s ready-to-wear pieces conceived and developed in Canada. The collections are made with a tailored and refined aesthetic, with accents of Eastern European and Indian inspiration, from the heart of the founder, Nina Kharey’s creative vision.
The collection introduces new directional styles to embrace and represent Nina’s own heritage and love of minimalistic lines inspired by her Indian roots with new wrapping and tying techniques. Featuring new colourways of earthy greens, creams and incorporating bright yellows and bold blues, the collection’s notable pieces include silk bodysuits and relaxed silhouettes, true to NONIE – a sophisticated collection for the modern woman.
MORE ABOUT THE #ENDBULLYING ] The #EndBullying campaign builds on TELUS’ long-term commitment to making the digital world a friendlier place for Canadian youth. As a world-leading technology company and one of the most giving companies in the world, the TELUS team believes it has a responsibility to contribute to solving the crucial issue of cyberbullying in Canada. TELUS Wise, a free educational program established in 2013, offers workshops and materials related to digital safety and cyberbullying in partnership with organizations like PREVNet, MediaSmarts and WE. Further demonstrating their leadership in this space, TELUS has invested more than $200M in educational programs to promote safe and kind behaviour online. To learn more about TELUS’ commitment to #EndBullying visit telus.com/endbullying
In October 2018, TELUS launched The Future Friendly Foundation, an independent charitable organization mandated to address the social and economic challenges facing Canada’s disadvantaged youth. #EndBullying is one of many social-purpose initiatives supported by the Foundation to help youth reach their full potential.