Hotstar, India’s largest premium streaming platform is all set to reimagine VIVO Indian Premier League (IPL)2018 by making India’s
greatest sporting spectacle more engaging and bringing it closer to North American cricket fans. As the official digital streaming partner for VIVO IPL 2018, Hotstar will live stream matches across North America beginning this April.
To celebrate this, Hotstar hosted the VIVO IPL Hotstar CricFest, a cricketing extravaganza at MatchPoint NYC in Brooklyn on Saturday, February 24 in association with event partner, CricClubs. Cricket legends Anil Kumble and Harbhajan Singh graced the occasion and interacted with fans as they experienced cricket firsthand through live simulations, activities and entertainment zones. Ipsita Dasgupta, President – Strategy and Incubation, and Hotstar International at Star India presented content and features of the Hotstar platform that make the experience unique, immersive and engaging for North American cricket fans.