FOR GTA REAL ESTATE DEVELOPMENT
UTPro highlights research data from beginning to end on GTA real estate/construction projects
TORONTO, October 13, 2021 – A new real estate data subscription service (https://URBANTORONTO.CA/Pro/) has been launched by UrbanToronto (https://urbantoronto.ca/) covering the Greater Toronto Area (GTA).
Centred on Toronto and covering real estate construction and development from Burlington to Oshawa to Newmarket, Ontario, URBANTORONTO PRO (UTPro) tracks planning, construction and development in the GTA with validated research data gathered over the years.
UTPro’s research service allows users to track, compare and plan for future growth.
Said UrbanToronto Co-Founder and President Edward Skira, “We can quickly and easily track a piece of land from the beginning, including government approvals through to project construction and completion. It is the most comprehensive data/research service in the GTA covering residential, hotel, industrial office, public space, retail and transit. This new research subscription service is a one-stop-shop for builders, developers and the many real estate industry professionals who work behind the scenes to bring communities to life. UTPro is also useful for any industry looking to track, compare and plan for growth in specific areas.”
Skira added, “Our UTPro vision is a forward-looking and value added offering and a natural progression for those who follow UrbanToronto. We make identifying the ‘who, what, where, when and how’ of a project easier than ever to track and compare using state-of-the-art technology. Our subscribers will answer the ‘why’ to inform better planning to build in Toronto.”
Said early adopter Frank Merigliano, Team Leader at VIP Condos Toronto/REMAX Premier Inc., “A major priority for our firm is to get in early when new projects are announced. UTPro easily takes us right from the very beginning, providing our Team with a great and current source of development leads.”
Another early adopter Ben Myers, President of Bullpen Research & Consulting Inc. in Toronto said, “Understanding where and what is coming to the market in the future is essential to my business and UTPro puts everything in one place. Their mapping and downloading features enables my firm to find the projects and data on those projects quickly and efficiently so we can put that critical information into our own formatted charts in custom reports we prepare for our developer, lender and land owner clients.”
Based on the trusted platforms of Salesforce and Google Maps, and updated continually, UTPro makes searching, reporting on and mapping easy. In addition to tracking visible growth, such as building heights and architecture in the city, this service offers data on ‘invisible’ growth. This includes the planning application process and documents, something the city doesn’t keep records of once they are approved. It also includes a list of more than 5,000 companies that bring a project to life, from architects to urban designers, heritage experts to landscape pros, marketing firms to roofing providers, to name just a few.
Subscribers can create custom reports based on 60 different tracked fields, as well as custom maps based on their specific needs. Subscribers can see which areas are getting attention, and which are not – so they can analyze new entrepreneurial opportunities.
“Economic modeling is more than just predicting GDP and unemployment levels based on national-level data,” says Ash Navabi, UrbanToronto’s resident economist. “For local entrepreneurs and policy-makers to plan for providing their local communities better, nothing beats local data.”
ü Unlike other research information sources, UT Pro is a new RESEARCH subscription service from urbantoronto.ca. It provides data on pre-construction to completion. UT Pro’s database on over 2,200 projects, systematically collects data on all major GTA real estate developments – i.e. any residential or commercial project with a footprint larger than a detached house.
UT Pro FAST FACTS
- From Toronto to Newmarket, Burlington to Ajax, UT Pro allows users to Track new developments and updates to planning applications, Compare with other current and previously-approved applications, and Plan for population and business growth accessing visualizations and quantitative reports illustrating where new growth is happening.
- UT Pro also tracks over 1,900 companies (in over 40 categories) involved in bringing a project to life, from designing to planning, excavating, building, and hauling.
- Updated daily, from pre-construction to completion, UT Pro has databases on over 2,200 projects, from every stage of the development process.
- UT Pro tracks data related to projects by following publicly submitted documents, and leveraging our real estate industry relationships.
- UT Pro tracks over 30 attributes of a project, from physical features like the number of units and heights, to planning features like site plan approval status and ward information.
- UT Pro also provides a reliable source for new and updated information, with built-in state-of-art mapping and reporting software.
- Subscribers to UT Pro will also have access to exclusive reports from the UrbanToronto team.
- UT Pro is built on the Salesforce platform, offering the technical reliability of a multibillion-dollar tech company, which many real estate professionals and companies already trust and use daily.
- With a 20-year track record successfully providing original news and reporting about real estate developments in Toronto, Canada, urbantronto.ca’s new research tool UT Pro can save users hundreds of hours per year in research time where they can efficiently track, compare and plan for growth in the Greater Toronto Area.