YouTube reaches 265 million users in India

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First YouTube space facility in Middle East region opens in Dubai
FILE - This Oct. 21, 2015, file photo shows signage inside the YouTube Space LA offices in Los Angeles.YouTube says it’s cracking down on conspiracy videos, though it’s scant on the details. YouTube CEO Susan Wojcicki said at a conference on Tuesday, March 13, 2018, that the company will work to debunk videos espousing conspiracy theories by including links to the online encyclopedia Wikipedia. (AP Photo/Danny Moloshok, File)

Google-owned YouTube on Tuesday announced that India was its largest and fastest growing audience in the world with more than 265 million monthly active users.

“India is now both our biggest audience and one of our fastest growing audiences in the world. YouTube today has become the first stop for users to consume content, whether they’re looking for entertainment or information,” said Susan Wojcicki, YouTube’s CEO, at the company’s annual flagship event “Brandcast” here.

In the past one year, YouTube’s consumption on mobile has increased to 85 per cent — with 60 per cent of the watch time coming from outside of the six largest metros in the country.

IGTV, Instagram's answer to YouTube, is here
Youtube. (Photo: Twitter/@YouTube)

YouTube creators have become effective storytellers, with more than 1,200 Indian creators crossing the one million subscriber-milestone.

“Just five years ago, there were only two creators with a million subscribers on the platform,” said Wojcicki.

Online music streaming app YouTube Music has also hit three million downloads within a week of its launch in India.

Wojcicki noted that by 2020, it is expected that 500 million Internet users in India will consume online video both for entertainment, sharing and learning.

“User behaviour has shifted massively to mobile video and therein lies the opportunity for marketers today. With the growth of YouTube in India, it is an amazing time to be a marketer as you can do full-funnel growth, creative storytelling and cross-channel planning easily,” said Mark Patterson, CEO, GroupM Asia Pacific.

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